NairoMarket — Growth Insights

Full audit of 2 years of operations. Three data sources: Shopify bulk (orders, products, customers, variants, transactions), Meta Ads (Marketing API v25.0 — placements, demographics, audiences, pixel, catalog), owner ops ledger (xlsx). Reconciliation between them reveals the truth.

Levers (Sprint 2)

Dashboards

Reference

  • Metric Glossary — formulas, definitions, source fields, and caveats for all ~25 dashboard metrics

Status

Sprint 2 in progress. Metrics suite live (16 pages). Lever stories shipped (G1-G3). Profitability reconstructed with 93.5% SKU COGS coverage.