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Home Profitability — SKU-Level Reconstructed P&L (26 Months)
analysis Catalog Cash Leak Business Health Command Center Meta Feed Diagnostics
insights ROAS Compression Story
levers G1: Spend Reallocation — 2025 Historical Pattern G2: Catalog Cash Leak — Hypothesis Tested and Mostly Overturned G3: CPM Inflation Root Cause — Wait vs Act vs Platform-Fix
Metrics aarrr
Acquisition Metrics
Activation Metrics
Referral Metrics
Retention Metrics
Revenue Metrics
exec
Monthly Board Snapshot
meta
Meta — Audience & Saturation
Meta — Creative Health
Meta — Pixel & CAPI Health
Meta — Placement Analytics
Meta — Spend Efficiency
shopify
Shopify — Catalog Health
Shopify — Customers
Shopify — Geography
Shopify — Orders
Shopify — Payments
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Shopify — Geography

County-level analysis blocked: shippingAddress.province NULL for 96.8% of orders. Fix options: (a) Shopify checkout form update to collect county, (b) city→county mapping for top 20 KE cities.
BigValue
Error: '[object Object]' is not a column in the dataset

Top City — Nairobi (orders)

5,016

Distinct Cities

667

Order Volume by City — Top 20

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Revenue by City — Top 20

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AOV by City — Top 10 by Volume

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City Details Table

No Results
Kenya choropleth map deferred until province data available. City data only supports bar chart.