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Home Profitability — SKU-Level Reconstructed P&L (26 Months)
analysis Catalog Cash Leak Business Health Command Center Meta Feed Diagnostics
insights ROAS Compression Story
levers G1: Spend Reallocation — 2025 Historical Pattern G2: Catalog Cash Leak — Hypothesis Tested and Mostly Overturned G3: CPM Inflation Root Cause — Wait vs Act vs Platform-Fix
Metrics aarrr
Acquisition Metrics
Activation Metrics
Referral Metrics
Retention Metrics
Revenue Metrics
exec
Monthly Board Snapshot
meta
Meta — Audience & Saturation
Meta — Creative Health
Meta — Pixel & CAPI Health
Meta — Placement Analytics
Meta — Spend Efficiency
shopify
Shopify — Catalog Health
Shopify — Customers
Shopify — Geography
Shopify — Orders
Shopify — Payments
Built with Evidence
Home Metrics meta Meta — Pixel & CAPI Health

Meta — Pixel & CAPI Health

Pixel coverage 72.2% — below 90% target. iOS signal loss = 27% gap (G3 analysis). Actions: enable CAPI server-side, improve automatic matching fields.

Purchase Events (7d)

208

Pixel Coverage %

72.2

Hours Since Fired

0.66

Email Match Coverage %

2.51

Pixel Event Funnel — 7d

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Match Key Coverage

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Pixel Details

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