Shopify — Catalog Health
Live SKUs (status=ACTIVE / 22,793 total)
Out-of-Stock % (variants with inventoryQuantity <= 0)
Dead Catalog % (active products never sold)
Policy Violations (catalog_diagnostics MUST_FIX affected entities)
Title-Truncated Products (length > 70 chars)
OOS 40.8% — red (> 20% threshold). Dead catalog 86.0% — red (> 50% threshold): 19,589 of 22,771 active SKUs never appeared in a line_item. Policy violations 0 — green (no MUST_FIX diagnostics). Title-truncation 17,216 products (75.5% of catalog) exceed 70-char Meta feed limit. Source: Shopify products bulk (2026-04-23), Shopify orders bulk (2026-04-23), catalog_diagnostics spike W6 (2026-04-24).
SKU Status Mix
OOS % by Vendor (top 10)
Ranked by variant count. "Shipped from abroad" vendor carries 56K variants at 63.7% OOS — dominant driver of catalog dead weight.
Catalog Diagnostics
Source: Meta catalog diagnostics spike (W6). Zero affected counts reflect Meta's reported state at fetch time — surface-level diagnostics only.
Dead vs Sold SKUs
95.7% of SKU variants (99,174 / 103,579) have never appeared on an order line — "dead catalog." Compare to Meta-attributed dead rate of 98.1% from G2 forensics (different denominator: SKUs never sold in Meta-attributed orders, vs all-time orders here). Both point to the same structural issue: the vast majority of the catalog earns nothing.