Meta — Placement Analytics
Best ROAS (Apr-2026)
2.18
Worst ROAS (non-zero)
0.07
facebook/feed ROAS
1.18
Placements Live
21
ROAS by Placement (Apr-2026)
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No placement clears the 2.54 break-even bar in April 2026. Only rewarded_video and facebook_stories are positive-contribution; the entire IG stack is below 1.0.
CPM by Placement
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IG feed/stories and facebook_notification are paying 3-5x the Kenya benchmark CPM for sub-1 ROAS — a structural drag worth diagnosing before the next budget cycle.
Top 5 Placements Trend
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Top 5 placements (by lifetime spend) all compressed hard through 2025; facebook/feed dropped from 7.04 to 1.18 over 16 months. IG feed and IG stories lead the decay.
All Placements Table
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Data Gaps
One row (`unknown/unknown`, 0 spend) suppressed. Data is single-snapshot at 2026-04-24; cost-per-purchase not computed (purchases column absent in aggregated parquet — re-run W3 worker including `actions.purchase` for CPA per placement).