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Home Metrics meta Meta — Creative Health

Meta — Creative Health

Active Creatives

81

DPA Creatives

45

Video Creatives

15

Max Frequency (Apr-2026)

3.76

Frequency Trend — Fatigue Risk

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Monthly account-average frequency stays in 1.5-2.4 band, but the long tail matters: 3 ads breached 3.5 frequency in Apr-2026 (vs zero in most months of 2025). Watch the next chart.


Top Ads by Max Frequency

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Creative Inventory

No Results

Data Gaps

Creative age stub: W2 parquet missing `created_time` field. Re-run W2 worker requesting created_time to enable age-based rotation alerts.