Shopify — Customers

Repeat Purchase Rate — Apr 2026 (>=2 orders / >=1 order)

13.08%

— 13.61% vs pre-Apr 2026

Repeat Customer Count (>=2 orders)

982

▲ 971 vs pre-Apr 2026

Total Customer Count (>=1 order)

7,509

— 7,136 vs pre-Apr 2026

D30 Retention % (cohort)

N/A

— N/A vs prior

Repeat purchase rate 13.08% (982 / 7,509) — amber band (10-20%). Slight decline vs pre-Apr snapshot of 13.61% (971 / 7,136). D30 retention not computed in strip; see cohort heatmap for per-cohort D30 values. Source: Shopify customers bulk export (2026-04-23), numberOfOrders field; prior snapshot filters createdAt < '2026-04-01'.

Cohort Retention

Rows = acquisition month. Columns = months since acquisition (0=first purchase). Color intensity = retention %.

Monthly New Customer Acquisition

Customer LTV Distribution

LTV buckets in KES. Based on lifetime amountSpent.amount for the 7,509 customers with ≥1 order.

Top 20 Customers by Monetary Value

No Results

RFM segmentation enabled once repeat rate >15% (current 13.08%) and 6+ months cohort maturity.