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Home Profitability — SKU-Level Reconstructed P&L (26 Months)
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levers G1: Spend Reallocation — 2025 Historical Pattern G2: Catalog Cash Leak — Hypothesis Tested and Mostly Overturned G3: CPM Inflation Root Cause — Wait vs Act vs Platform-Fix
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Retention Metrics
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Meta — Audience & Saturation
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Meta — Pixel & CAPI Health
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Shopify — Catalog Health
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Home Metrics meta Meta — Audience & Saturation

Meta — Audience & Saturation

Key finding from G3 analysis: all 18 WEBSITE retargeting audiences size=20 (below 1,000-user delivery threshold) — pool depletion confirmed.

Total Audiences

45

Delivery-Ready

0

Lookalike Audiences

9

Retargeting (WEBSITE)

18

Audience Size by Subtype

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Top Audiences by Size

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Audience Inventory

No Results

Data Gaps

Reach-vs-spend saturation blocked: audiences parquet has no spend column. New worker required: Meta Insights API breakdown=audience_id.